About Us

We believe that simple joy and magic wait in every moment. Our mission is to connect people with their playfulness in everyday life, and that’s why we make “toys that touch your soul”.

Zora has crafted simple, delightful toys since 1977 - originally for her own son Aaron,
to stimulate his imagination and creativity.

Recently he, his wife Ani and daughter Ariana have joined Zora to help her touch the souls of people all over the world.